At the age of 8-years-old, Jenk suggested an idea to his parents about sharing all the extra-curricular activities he was taking part in every week, as well as the shows & performances he was going to see, so his classmates could join in the fun. Soon after that, Jenk presented that same idea at a Show & Tell during school general assembly. What started as a simple email to his classmates about the latest in fun things to do, extreme sport, sneakers, gaming, music and much more, was soon being shared across wider communities and schools by both parents and peers.
This concept led him to further develop and later build out the idea of iCoolKid Ltd. Launched in early 2017, the business is now a one-stop Digital Publishing, Media, Consulting and Production company producing original content aimed at young people, and the story of how Jenk Oz become the UK’s youngest CEO. Since the soft launch, the iCoolKid website has evolved into the internet’s ultimate highlight reel of coolness, where it’s safe for young people to hang out, and never get bored. It is currently the UK’s biggest digital media platform of its kind with over 6,000 original articles spread across seven topical channels.
The site does not focus on daily news, sports updates or celebrity gossip but rather on curating and developing original, on-brand content. iCoolKid’s goal is to disseminate timely, responsible, engaging, intelligent, trending, edgy content to a global audience of young people; all the while, keeping them safe, in the know, inspired, positive and included. iCoolKid acts as a motivating force which encourages ‘Generation Z’ to pursue their passions at every turn.
iCoolKid Ltd comprises a website - iCoolKid.com - a comprehensive collection of social media platforms, a YouTube Channel housing original productions, weekly curated music playlists on Spotify, professionally mixed ‘club quality’ hour-long music playlists created by Jenk and housed on Soundcloud, a full production facility and a 1500 sq. ft. stand-alone filming studio referred to as ‘The Garage’; as well as a soon to be launched clothing line and a new book entitled 'Ideas Ink.' aimed at helping young entrepreneurs get their ideas out of their heads, on to paper and into a business plan. Jenk works alongside the iCoolKid team to curate and produce the coolest online content as well as attending pop culture and gaming conferences, movie premieres, exclusive live events, and looks to interview interesting figures backstage for the channel.
His most recent interviews include Daisy Ridley, Idris Elba, Gemma Arterton, James Corden, Asa Butterfield, Ella Purnell, Kenzie Zeigler, Johnny Orlando, Bruno Tonioli, David Haye, Ella Eyre, Sebastian Croft, Eoin Colfer, Melissa Odabash, Sheku Kanneh-Mason, Hayley Baldwin-Bieber, Dougie Pointer, Jessie Cartner-Morley, Julien MacDonald and Dr Werner Vogels, CTO Amazon.
The website has won four W3 Awards, an International Davey Award, the Amazon AWS Accelerator Award 2017, and has been a finalist in the Kids Screen Awards and Little London Award. Jenk has also been profiled in Forbes, Business Insider UK, BBC CEO Secrets, CNN, MSN, SKY News, Just Entrepreneurs, New Business, Enterprise Nation, The Telegraph, The Evening Standard, The Guardian, Vanity Fair, Start-Up and many more.
Jenk feels that we are witnessing a seismic shift in generational influence and a rise in intuitive interaction in the 8-15-year-old demographic. He attributes this to widespread technological innovation and the increasing ease of access to all forms of tech-infused media.
The unparalleled growth in exposure and hands-on use of technology at younger and younger ages has come about due to the lowering of barriers to access. This has been primarily driven by lower product prices, a simplified product offering, broader availability and high volume distribution.
When coupled with the higher frequency use of targeted technology related advertisements across print, multi-media, gaming and social media platforms; the results are undeniable, deeply entrenched and here for the long term. The 8-15-year demographic have now become more informed ‘soft’ spenders and wield growing levels of decision making power and influence over parents and their extended families’ purchasing power.
Additionally, their daily media interaction has resulted in an increase in social outreach, greater outspokenness, a sense of empowerment and greater depth of product knowledge. As a result, a gap now exists between their new found knowledge, unbridled curiosity, tech aptitude and the current media and digital content offerings. There is parent led demand for a safe, age appropriate digital destinations and a demographic led demand for ‘cool’ themed, innovative, on-trend, content driven, inclusive, one-stop digital hubs.
The global demographic of 8-15-year-olds possess significant commonalities and shared interests despite widely varied levels of life experience, wealth, geography, religion and living standards. The 24-hour cycle of multi-media availability and social media has educated and enlightened them and as a result their level of influence forces events and shared information to tipping points much faster than ever before.
As a company, we engage, interact and maintain a two-way dialogue, thereby creating a living and constantly evolving digital relationship. We do this by disseminating timely and engaging content across multi-media and social media platforms with a consistent voice, tone, style and engagement frequency.
iCoolKid is a lifestyle brand where inspiration and inclusion results in positive engagement. Our in-house team of content curators, writers and videographers produce original, on-brand, thematic articles and videos. We aim to remain independent, unbiased, credible, trusted, censored and age appropriate. iCoolKid is proof that ‘safe’ and ‘cool’ are not mutually exclusive. They can co-exist without overtly devaluing the overall user experience of its intended young audience.
'Ideas Ink.' Workshops
'Ideas Ink.' Workshops
KidPreneur Conference, UK
Jenk teaches one hour classes on how to start a business and think through the first 30 days. He covers everything from idea generation, conception, design, logos and trade marks through to writing business plans.
Please contact us should you wish to hire Jenk for an 'Ideas Ink.' Workshop for your event, school or conference. Contact email@example.com